The importance of Rebranding Yourself might not be a necessity in your world. When one thinks about Rebranding, the first things that come to mind are, changing the packaging on a product, new slogans, new formulas, new products and a change in a companies direction. There has been a lot of Rebranding in American society. This rebranding is due to the fact that some older brands have racist connotations to them. I remember when the all female group The Dixie Chicks Rebranded. They officially changed the singing ensemble”s name to The Chicks,(Dixie was no longer acceptable to use.” Designer handbag companies are Rebranding all the time when they come out with new styles and changes to their logos. Sometimes the Rebranding of a product can leave the consumer uncomfortable or confused. Have you ever been in the market looking for your favorite cans of your favorite drink? You are standing there and grazing the shelves looking for your product. Time passes and you are about to walk away because your product is not on the shelf. Suddenly, something catches your eye and your realize that your favorite drink has changed it’s packaging. I know that I have found myself in these frustrating moments.
There are many beneficial reasons for Rebranding. According to ignytebrands.com, “Rebranding is the process of reshaping how a company or product is perceived. Rebranding can include the reinvention of everything from a brand’s name and tagline to its logo and visual identity to its website and marketing collateral.”
The Benefits of Rebranding
1. Sustaining Relevance 3. Increase the value of your company or product
2. Reach a new audience 4. To be transformative and evolving to your customer or
or client
I am in the process of Rebranding my Podcast, Blog and other entities that are a part of my company. My creative juices are really flowing lately. At this point you might be saying to yourself,”How does this have anything to do with me and my intellectual insight into myself?” Let’s get down to why you are here today. If a product requires Rebranding over time what makes you think that you are not the same as a product. My new tag line for my Podcast is “Listen and Evolve with me.” The key word here is “Evolve.” The Rebranding of Yourself is evolving, growing and moving forward in your life. If the term Rebranding Yourself is throwing you off then lets just call it a Refresh of Yourself. The refresh button on your computer brings up a new screen and new information for you to process. How would you go about a Refresh or Rebranding of yourself?
Let’s try this Challenge Exercise together. Yes, I am going to make you work a little here because you are craving change, movement and a new approach in your life. This new approach will be presented to your family, friends, coworkers and your interactions with others. I look at the Rebranding of You, the same way that I would Rebrand a Product.
REBRANDING YOURSELF:
1. Design a Logo that represents your new look or the way you want to be perceived. A logo says a lot about a product through the design, words and color choices. What do you want your Logo to say about you?
2. My favorite part of Rebranding Oneself is choosing a Theme Song. In my Rebranding journey, I went back to the music that I listened to when I first started my Podcast. Listening to the lyrics reminded me of why I started my Podcast in the first place. This began the thought process of how far I have come and what direction I want to take myself in the future. I would encourage you to take some time with this process and have fun with it. Listen to some of your favorite tunes or random songs on your music app. In this process over time you will find a song that represents who you were and a song that represents the direction you want to Evolve in.
3. Companies or organizations have a Mission Statement. This statement is usually a couple of sentences that state your
a. Purpose c. Values e. Being Memorable
b. Goals d. Outcomes f. What you want to Accomplish
I want you to create your own personal Mission Statement. This statement will incorporate all of the above and your vision.
4. Gaining insight into your Brand. The Brand is you, so in what direction do you want to take your life? This is the area where you have to dig deep and be insightful about yourself and your personal needs. Taking this big step is because you are craving a change, wanting to move in a different direction and feeling like you need a Refresh of your persona. This is where I will say my traditional Tag Line to you, “Go and sit with Yourself.” I know this can be difficult and almost uncomfortable for many of you but positive change does not come without putting the work in. Sit with yourself and identify the pros and cons of Rebranding Yourself. Why do you want to Rebrand? This is where you delve into the “Intellectual Insight into Yourself.” Who are You?
5. Create an outline of goals that you want to accomplish with this new Intellectual Insight into Yourself. It is so important to create a plan of the steps you are going to take to move forward. Our brains really absorb and maintain ideas when we write them down. This also gives you a roadmap of how you are going to Refresh Yourself. There will be times in this process where you might feel like giving up and having this outline will instill in you the original purpose of Rebranding Yourself. It will motivate you to keep moving forward
6. Create a mantra or tag line that represents who you are. Example, my Tag Line is
“Positive Thoughts Create Positive Energy.” When I find I am struggling I repeat this Tag Line to myself and I am able to move forward.
7 Lastly, put your Rebranding in motion. Once you have completed all of these steps then you are ready to Launch Yourself into the world that surrounds you. Write down when people comment on the changes they see in you, why you are doing things differently or why your life is moving in a different direction. Documenting this is proof that the changes you have made are being noticed. This feedback may also be disappointing if you are not getting the results you intended. That is ok, sometimes we do need to Pivot and Tweak our plans just a little. Feedback is beneficial even if it is not what you expected.
Stand back for a moment and look at yourself from a distance. Think about your current brand and how you represent yourself to the world. Now look in the mirror to see how you want to change your Personal Brand and how accomplished you want to be seen by others. Looking in the mirror and seeing your reflection looking back at you can be very enlightening. The Rebranding of Yourself is about change, growth, evolution and empowering yourself in life. Time for you to get to work on this challenge that I have placed at your feet. The world is yours and you can live it anyway that you chose. Empowering yourself this way will create a new energy in your belly and heart. You will feel motivated and will be able to look into the Future of You. I think that sounds Beautiful. Never feel that you can’t change, evolve or make amends in your life. The will to change takes a lot of work but Rome wasn’t built in a day was it. We all are a work in progress, now go out and Brand Yourself.
POSITIVE THOUGHTS CREATE POSITIVE ENERGY
GO OUT AND EXPLORE ALL OF THE WIDE OPEN SPACES IN YOUR WORLD
CIAO
ILISE
